fashion is long overdue a revolution.

 

it is socially damaging, unsustainable, with high production costs and the gated access is sucking the industry dry of its creative allure.

 

digital fashion - defined as any garment created in the digital realm - poses a solution. with gravityless programmable dressing, anyone, anywhere can have access with little more than the cost of a computer.

 

and this revolution is starting to take hold...

 

4.5 billion of us engage with social media. & as of 2022 3.4 billion of us are gamers. where once digital clothing was reserved for Sims, brands (ranging from Burberry to Balenciaga) are integrating online outfits into their repetoire.

 

• IRL - in real life -in the physical world

• ORL - on real life - on social media

• URL - un real life - in the increasing array of digital spaces

 

This Outfit Does Not Exist is your guide to this digital revolution. giving you insights & images of what our digitally fashioned future will hold.

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- Dani