bringing digital fashion to life
fashion is long overdue a revolution.
it's socially damaging, unsustainable, with high costs of production and gated access sucking the industry dry of its creative allure.
digital fashion - defined as any garment created in the digital realm - poses a solution. with gravityless, programmable dressing, anyone, anywhere can access with little more than the cost of a computer.
and this revolution is starting to take hold...
4.5 billion of us engage with social media. & as of 2022 3.4 billion of us are gamers.
where once digital clothing was reserved for Sims, and saddos, brands ranging from, Burberry to Balenciaga are integrating online outfits into their repetoire.
IRL - in real life - Digital Fashion with a physical counterpart
ORL - on real life - Digital Fashion worn on Instagram
URL - un real life - Digital Fashion worn direct-to-avatar
This Outfit Does Not Exist is your guide to this digital revolution. giving you insights & images of what our digitally fashioned future will hold.